Faridatun Nisa (2023). The Influence of Product Quality and Product Innovation on Competitive Advantage at Café Nutrition Club in Banjarmasin City. Advisor : Dr. Hastin Umi Anisah, SE, MM.

A business must be able to recognize the needs and wants of consumers at this time and be able to predict the needs and wants of consumers in the future, by paying attention to these two things, the business being run will have a greater chance of winning the business competition that occurs. This study aims to analyze and find out: (1) does product quality have a significant effect on competitive advantage, (2) does product innovation have a significant effect on competitive advantage.

Using method purposive sampling. The population in this study are business actors or employees at the nutrition club cafe in the city of Banjarmasin. Samples were taken using the technique nonprobability sampling. This study uses primary data by direct observation and distribution of questionnaires. Data analysis technique uses Partial Least Square.

The results of this study indicate that there is an influence of the product quality variable on competitive advantage at the nutrition club café in the city of Banjarmasin and the product innovation variable influences the competitive advantage at the nutrition club café in the city of Banjarmasin.

Keywords: Product Quality, Product Innovation, Competitive Advantage