M. Rizki Ariyandi (2024). The Influence of Lifestyle, Perceived Ease of Use, Performance Expectations and Social Influence on Continuous Intention of GoFood Application on Undergraduate Students of Lambung Mangkurat University.

Advisor: Laila Refiana Said

This study aims (1) to analyze the influence of lifestyle on continuous intention of gofood application (2) to analyze the influence of perceived ease of use on continuous intention of gofood application (3) to analyze the influence of performance expectancy on continuous intention of gofood application (4) to analyze the influence of social influence on continuous intention of gofood application (5) to analyze the influence of lifestyle, perceived ease of use, performance expectancy and social influence on continuous intention of gofood application.

This study uses quantitative methods with variables: lifestyle, perceived ease of use, performance expectancy, social influence, and continuous intention. in this study, 150 respondents were surveyed using a purposive sampling technique using a questionnaire. the data analysis technique used is multiple linear regression analysis. the data was analyzed using the statistical program for social science (spss 26) application.

The results showed (1) lifestyle has a positive and significant influence on continuous intention of the gofood application on undergraduate students of lambung mangkurat university, (2) perceived ease of use has no influence on continuous intention to use the gofood application on undergraduate students of lambung mangkurat university, (3) performance expectations have a positive and significant influence on continuous intention to use the gofood application on undergraduate students of lambung mangkurat university, (4) social influence has a positive and significant influence on continuous intention of the gofood application on undergraduate students of lambung mangkurat university, (5) lifestyle, perceived ease of use, performance expectations, social influence together (simultaneously) have a positive and significant influence on continuous intention of the gofood application on undergraduate students of lambung mangkurat university.

Keywords: Lifestyle, Perceived Ease of Use, Performance Expectations, Social Influence, Continuous Intention