ABSTRAK

Muhammad Eka Dana, D1C112120, 2019. Personal Branding Ibnu Sina Melalui Akun Instagram @ibnusina (Studi Analisis Isi Akun Instagram Ibnu Sina Periode 1 Januari 2018 – 30 Juni 2018). Dibimbing oleh Sri Astuty dan Novaria Maulina.

Penelitian ini bertujuan untuk mengetahui bagaimana Personal Branding Ibnu Sina melalui akun Instagram. Penelitian ini menggunakan tipe deskriptif kuantitatif, melalui metode pengumpulan data berupa dokumentasi, observasi, wawancara semi struktur dan pengkodingan. Data yang digunakan adalah data primer dokumentasi isi Instagram Ibnu Sina periode 1 Januari 2018 – 31 Juni 2018. Data yang terkumpul kemudian dianalisis menggunakan metode analisis isi.

Hasil dari penelitian ini menunjukkan isi media sosial Ibnu Sina berdasarkan hasil rekapitulasi dari 1 Januari 2018 – 31 Juni 2018. Frekuensi kategori terdapat 179 Post yang termasuk dalam konteks Personal Branding. Pada kategori Spesialisasi ( The Law of Specialization) muncul sebanyak 99 kali (55,30%), Kepemimpinan (The Law of Leadership) muncul sebanyak 4 kali (2,23%), pada kategori Kepribadian (The Law of Personality) muncul sebanyak 1 kali (0,55%), kemudian kategori Perbedaan (The Law of Distinctiveness) muncul seanyak 3 kali (1,67%), Terlihat (The Law of Visibility) muncul sebanyak 47 kali (26,25%), kategori Kesatuan (The Law of Unity) muncul sebanyak 1 kali (0,55%), kategori Keteguhan (The Law of Persistence) muncul sebanyak 1 kali (0,55%). dan Nama Baik (The Law of Goodwill) muncul sebanyak 23 kali (12,84%). Jika dikaitkan dengan 8 konsep pembentukan Personal Branding yang dikemukakan oleh Peter Montoya, Personal Branding yang dilakukan Ibnu Sina telah mencakup semua konsep pembentukan Personal Branding Peter Montoya.

Kata Kunci : Personal Branding, Media Sosial, Instagram, Analisis Isi

ABSTRACT

Muhammad Eka Dana, D1C112120, 2019, Ibnu Sina’s Personal Branding In Instagram Account @ibnusina (Content Analysis Ibnu Sina’s Instagram Account Periode 1 January 2018 – 31 June 2018). Supervised by Sri Astuty and Novaria Maulina.

The research was aimed to find out how Ibnu Sina’s Personal Branding  in Instagram account. The research used quantitative descriptive type by the method of data collection from documentation, observation, semi structured interview and coding. The data used is primary data from Ibnu Sina’s Instagram account periode 1 January 2018 – 31 June 2018. Data have been collected were analyzied by used Content Analysis Method.

The result by recapitulation 1 January 2018 – 31 June 2018. There are 179 post about Personal Branding. The Law of Specialitazion appeared 99 times (55,30%), The Law of Leadership appeared 4 times (2,23%), The Law of Personality appeared 1 times (0,55%), The Law of Distinctiveness appeared 3 times (1,67%),The Law of Visibility appeared 47 times (26,25%), The Law of Unity appeared 1 times (0,55%), The Law of Presistance appeared 1 times (0,55%), and The Law of Goodwill appeared 23 times (12,84%). related to 8 concept of personal branding by Peter Montoya, Ibnu Sina’s Personal Branding already include all of conept by Peter Montoya

Keywords : Personal Branding, Social Media, Instagram, Content Analysis.