ABSTRACT

Krisna Aji Wijaya. 2019. Factors Affecting Customer Interest Using BRI Internet Banking with the Technology Acceptance Model (TAM) Method (Study at Batulicin Branch of PT Bank Rakyat Indonesia (Persero) Tbk). Master of Management Program at Lambung Mangkurat University Banjarmasin. Marijati Sangen (Main Supervisor) and Rusniati (Advisor).

            This study aims to analyze the factors that influence customer interest using BRI internet banking using the Technology Acceptance Model (TAM) method. These factors consist of perceived security and privacy, perceived usefulness, perceived ease of use, attitude toward use, and behavioral intention.

This research is a survey research. The population in this study were customers who registered BRI internet banking at BRI Branch Batulicin with a sample determinant as 252 respondents. The sampling technique uses non-probability sampling which consists of incidental sampling with criteria that have finished transacting at BRI Branch Batulicin and also those who have finished transacting at the BRI ATM Branch Batulicin Gallery. The method of data analysis is done by Structural Equation Modeling (SEM) with AMOS (Analysis Moment Structure) software version 7.

The results showed that perceived security and privacy did not have a positive effect on behavioral intention. Perceived security and privacy has a positive effect on perceived usefulness. Perceived security and privacy has a positive effect on perceived ease of use. Perceived ease of use has a positive effect on perceived usefulness.. Perceived usefulness has a positive effect on attitude toward use. Perceived ease of use does not have a positive effect on attitude toward use. Perceived usefulness has a positive effect on behavioral intention.. Perceived ease of use does not have a positive effect on behavioral intention. Attitude toward use has a positive effect on the behavioral intention of BRI internet banking.

Keywords: Perceived Security and Privacy, Perceived Usefulness, Perceived
                   Ease of Use, Attitude Toward Use, Behavioral Intention, Technology
                  Acceptance Model (TAM), BRI Internet Banking.

ABSTRAK

Krisna Aji Wijaya. 2019. Faktor-Faktor yang Mempengaruhi Minat Nasabah Menggunakan BRI Internet Banking Dengan Metode Technology Acceptance Model (TAM) (Studi Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Batulicin). Program Magister Manajemen Universitas Lambung Mangkurat Banjarmasin. Marijati Sangen (Pembimbing Utama) dan Rusniati (Pembimbing).

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat nasabah menggunakan BRI internet banking dengan metode Technology Acceptance Model (TAM).. Faktor-faktor ini terdiri dari perceived security and privacy, perceived usefulness, perceived ease of use, attitude toward use,dan behavioral intention.

Penelitian ini merupakan penelitian survey. Populasi dalam penelitian ini adalah nasabah yang meregistrasi BRI internet banking di BRI Cabang Batulicin dengan sampel ditetapkan sejumlah 252 responden. Teknik pengambilan sampel menggunakan non probability sampling yang berbentuk incidental sampling dengan kriteria nasabah yang telah selesai bertransaksi di BRI Cabang Batulicin maupun nasabah yang telah selesai bertransaksi di Galeri ATM BRI Cabang Batulicin. Metode analisis data dilakukan dengan Structural Equation Modelling (SEM) dengan software AMOS (Analysis Moment Structure) versi 7.

Hasil penelitian menunjukkan bahwa perceived security and privacy tidakberpengaruh positif terhadap behavioral intention. Perceived security and privacy berpengaruh positif terhadap perceived usefulness. Perceived security and privacy berpengaruh positif terhadap perceived ease of use. Perceived ease of use berpengaruh positif terhadap perceived usefulness. Perceived usefulness berpengaruhpositif terhadap attitude toward use. Perceived ease of use tidakberpengaruh positif terhadap attitude toward use. Perceived usefulness berpengaruh positif terhadap behavioral intention. Perceived ease of use tidakberpengaruh positif terhadap behavioral intention. Attitude toward use berpengaruhpositif terhadap behavioral intention BRI internet banking.

Kata kunci : Perceived Security and Privacy, Perceived Usefulness, Perceived  

        Ease of Use, Attitude Toward Use, Behavioral  Intention,

       Technology Acceptance Model (TAM), BRI Internet Banking.