This study aims to determine the legal protection of YouTube creator content against videos shared on their channel and the rights of YouTube creator content in conducting product reviews on the YouTube channel. This research method uses normative research. The type of research used is Doctrinal research which is research that provides a systematic explanation of the rules governing a certain legal category, analyzes the relationship between regulations, explains areas of difficulty and may predict future development, and the legal materials used in this research are primary legal materials and secondary legal material.

Based on the results of this study, it shows: First, for consumers or YouTubers who review products from certain brands, they should contact these business actors to get permission to review their products so that they are avoided from incidents like this again one day. two, governments must optimize the protection of video works on YouTube by way of socialization on social media, television and newspapers. So that this socialization is right on target and narrows down the occurrence of events on videos on internet sites, in this case YouTube.