Shofa, Siti Nurul. 2024. Need Analysis of ESP for Visual Communication Design Students at SMKN 1 Banjarmasin. Sarjana’s thesis, EnglishLanguage Education Study Program, Faculty of Teacher’s Training and Education, Lambung Mangkurat University, Banjarmasin. The first advisor: Dr. Hj. Noor Eka Chandra, M.Pd., and the second advisor: Sirajuddin Kamal, S.S. M.Ed.                                                                                                                                                                                                                                     

Keywords: Need analysis, English for specific purposes, visual communication design

Currently, students at vocational high schools still learn general English, which stimulates the writers to conduct research to reveal their need of ESP as the answer to the current issues. English for Specific Purposes (ESP) is an approach that focuses on teaching English to students within specific areas of interest or professions. This research was qualitative descriptive research, which was taken from the questionnaire (primary data) and the interview (secondary data) of all eleventh-grade students majoring in visual communication design at SMKN 1 Banjarmasin, with a visual communication design teacher and an English teacher as the research subjects.

The results revealed the needs of visual communication design students for ESP. The students need relevant English material. They also give several reasons why they need relevant learning. They stated that many visual communications design learning material sources use English, as well to prepare them to enter the world of work and become individuals who have good communication skills. They also said that they sometimes encountered problems related to English when studying visual communication design because many learning applications use English. The visual communication design teacher confirmed this. The teacher said many learning applications use English; in fact, very few applications use Bahasa. Therefore, it suggested that the teachers be more creative and innovative in designing English language learning relevant to the major being taught (ESP), and other researchers to create a teaching module from the results of the needs analysis in this research.