Thisstudyaimstoexamineparents'perceptionsofthe7GreatHabitsofIndonesianChildren(7KAIH) programinthecontextofcharacterdevelopmentandstudentathleticachievement.Theresearchmethod employs a qualitative descriptive approach. The target population for this study consists of parents of students at SDN 3 Syamsuddin Noor whose children actively participate in sports activities and are already familiar with the 7KAIH program. The sample size for this study is 10 parents. Data analysis techniques include data reduction, data presentation, and drawing conclusions/verification. Data collection techniques were conducted through interviews and observations. Through the qualitative descriptiveapproach,datawascollectedthroughsemi-structuredinterviewswithtenparentsofstudents atSDN3SyamsuddinNoorwhosechildrenareactivelyinvolvedinsportsactivities. Theresultsofthe study indicate that some parents believe the 7KAIH program has a positive impact on children's independence,discipline,enthusiasm,andself-confidenceinsports.Parentsalsoplayanimportantrole in providing facilities, motivating, and accompanying children in developing their sports potential. However, there are still some obstacles, such as children's study time and social skills, which need to be improved. The conclusion of this study is that it has a positive influence on the development of children's attitudes, particularly regarding independence, discipline, enthusiasm, and self-confidence whentheyparticipateinsportsactivities.Supportfromparents,suchasprovidingsportsequipmentand emotional encouragement, makes children more serious about training and participating in competitions.