EKSPLORASI MOTIF MELAKUKAN JUDI ONLINE KALANGAN MAHASISWA GEN Z DI BANJARBARU: STUDI FENOMENOLOGI

Salsabila

Fenomena judi online semakin marak di kalangan mahasiswa Generasi Z seiring dengan kemudahan akses teknologi digital, meskipun aktivitas ini diketahui memiliki dampak negatif secara psikologis, sosial, akademik, serta bertentangan dengan norma hukum dan nilai moral. Penelitian ini bertujuan untuk mengeksplorasi motif mahasiswa Generasi Z di Banjarbaru dalam melakukan judi online serta memahami dinamika disonansi kognitif yang mereka alami. Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi terhadap mahasiswa Gen Z yang pernah atau sedang bermain judi online, dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui wawancara mendalam, focus group discussion (FGD), serta Cognitive Dissonance Scale sebagai data pendukung, kemudian dianalisis menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa motif utama bermain judi online meliputi hiburan dan pengisi waktu luang, motif ekonomi, pengaruh lingkungan sosial dan teman sebaya, serta pelarian dari tekanan psikologis. Mahasiswa mengalami disonansi kognitif berupa konflik antara kesadaran akan risiko dan larangan judi online dengan perilaku berjudi yang tetap dilakukan, yang dimanifestasikan melalui emosi negatif, keraguan keputusan, dan pengaruh lingkungan, serta diredakan melalui berbagai bentuk rasionalisasi.

Kata kunci: Judi online, Generasi Z, Motif, Disonansi kognitif, Fenomenologi

ABSTRACT

EXPLORING THE MOTIVES FOR ONLINE GAMBLING AMONG GENERATION Z UNIVERSITY STUDENTS IN BANJARBARU: A PHENOMENOLOGICAL STUDY

Salsabila

The phenomenon of online gambling is increasingly prevalent among Generation Z university students facilitated by the accessibility of digital technology, despite its well-documented negative psychological, social, and academic impacts, as well as its contradiction with legal norms and moral values. This study aims to explore the motives underlying online gambling behaviour among Gen Z students in Banjarbaru and to understand the dynamics of cognitive sdissonance they experience. A qualitative approach using a phenomenological method was employed, involving Gen Z university students who have previously engaged in or are currently engaging in online gambling, selected through purposive sampling. Data were collected through in-depth interviews, focus group discussions (FGDs), and supplemented by the Cognitive Dissonance Scale to provide descriptive context. Data were then analyzed using thematic analysis. The findings revealed four primary motives: entertainment, financial gain, social influence, and psychological coping. Participants experienced cognitive dissonance in the form of conflict between awareness of the risks and prohibitions and their persistent gambling behaviour. This dissonance manifested as negative emotions, decision-making uncertainty, and social discomfort, and was mitigated through psychological rationalization.

Keywords: online gambling, Generation Z, motives, cognitive dissonance, phenomenology