Arifah Noor Hafiza. 2026. Pengaruh Lifestyle dan Impulsivity Terhadap Continuance Intention Dalam Judi Online Melalui Perceived Enjoyment, Dengan Pengaruh Langsung Terhadap Religiosity dan Self-control. Pembimbing: Arief Budiman, SE, MMKtg, Ph.D, CPM (Asia); Prof. Laila Refiana Said, S. Psi., M. Si., PhD; Dr. RR. Yulianti Prihatiningrum, SE, M.Si, CMA, CPM (Asia). The development of digital technology has increased public access to various internet-based services, including online gambling. The ease of access and enjoyable gaming experience have made this activity increasingly popular, especially among young adult groups. This study aims to analyze the influence of Lifestyle and Impulsivity on Continuance Intention in online gambling thru Perceived Enjoyment as a mediating variable, as well as to analyze the direct influence of Religiosity and Self-Control on Continuance Intention among individuals who have engaged in online gambling in the city of Banjarmasin. This study uses a quantitative approach with purposive sampling technique. A total of 125 respondents participated in this study thru the distribution of questionnaires, and the data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.0. The research results show that: (1) Lifestyle has a positive and significant effect on Perceived Enjoyment; (2) Impulsivity has a positive and significant effect on Perceived Enjoyment; (3) Lifestyle has a positive and significant effect on Continuance Intention; (4) Impulsivity has a positive and significant effect on Continuance Intention; (5) Perceived Enjoyment has a positive and significant effect on Continuance Intention; (6) Perceived Enjoyment mediates the effect of Lifestyle on Continuance Intention; (7) Perceived Enjoyment mediates the effect of Impulsivity on Continuance Intention; (8) Religiosity has a negative and significant effect on Continuance Intention; and (9) Self-Control has a negative and significant effect on Continuance Intention. Keywords: Lifestyle, Impulsivity, Perceived Enjoyment, Religiosity, Self-Control, Continuance Intention, Online Gambling.