ABSTRAK

Agaska Akbar Pangestu, D1C114246, 2019, Pengaruh Motivasi Menonton Terhadap Persepsi Anak Remaja Tentang Program Acara Baricau di Tapin TV. Dibimbing oleh Novaria Maulina dan Atika.

Baricau merupakan nprogram hiburan yang secara langsung bisa berinteraksi dengan masyarakat Kabupaten Tapin via telepon. Pentingnya penelitian ini adalah agar para penonton khususnya kalangan remaja lebih banyak tahu tentang informasi yang bermanfaat. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh motivasi menonton anak remaja terhadap persepsi penonton tayangan Baricau di Tapin TV.

Peneliti menggunakan pendekatan kuantitatif dengan tipe penelitian deskriptif, sampel ditetapkan 395 responden, dengan skala umur responden 10 – 19 tahun  dari total populasi 29.531 responden. Teknik pengumpulan data menggunakan kuisioner dengan presisi kepercayaan 5%.

Hasil pengujian hipotesis nilai P yang diperoleh sebesar 0,000 < 0,05 maka Ho ditolak dan Ha diterima, itu berarti pengaruh yang signifikan antara motivasi menonton anak remaja terhadap persepsi penonton Baricau di Tapin TV didukung nilai t didapat 13,441 > 1,669, nilai Y = 15,772 + 0,513 dan nilai R Square sebesar 0,318 atau 31%. Hal ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara motivasi menonton remaja Kabupaten Tapin terhadap persepsi penonton Baricau di Tapin TV. Pengaruh persepsi penonton Baricau di Tapin TV memberikan kontribusi kepada motivasi menonton sebesar 31% terdapat hubungan yang signifikan antara motivasi menonton dengan persepsi penonton dengan nilai R sebesar 0,564 hal ini menunjukkan bahwa terjadi hubungan yang sedang antara motivasi menonton anak remaja terhadap persepsi penonton Baricau di Tapin TV.

Kata Kunci: Motivasi Menonton, Baricau, Persepsi Penonton.

ABSTRACT

Agaska Akbar Pangestu, D1C114246, 2019, The Influence of Watching Motivation towards teenagers’ perceptions of the Baricau Show in Tapin TV. Guided by Novaria Maulina and Atika.

Baricau was an entertainment program that could directly interact with the Society of Tapin District via phone call. The importance of this research for the audience, especially the teenagers, was so that they know more about useful information. The purpose of this research was to find out how teenagers’ watching motivation influenced their perceptions toward the Baricau Show in Tapin TV.

The researchers used quantitative approach with descriptive research type, the amount of samples set were 395 respondents, with the respondents’ age ranged from 10 to 19 years out of the 29.531 total respondent populations. Data collection technique used was questionnaire with a 5% confidence in precision.

The result obtained from the P-value hypothesis test was 0.000 < 0.05 which meant that Ho was rejected and Ha was accepted, it meant that the significant amount of influence between the teenagers’ watching motivation towards Tapin TV audiences’ perceptions was supported by the obtained value of T = 13.441 > 1.669, and the value of Y = 15.772 + 0.513 and the R square value of 0.318 or 31%. It showed that there was a positive and significant influence between teenagers’ watching motivation in Tapin District towards the Baricau Show audiences’ perception. The influence of audiences’ perceptions in Tapin TV gave 31% contribution toward watching motivation with the audiences’ perception and the R value of 0.564, which meant that there was a medium correlation between teenagers’ watching motivation towards audiences’ perceptions in Tapin TV.

Keywords: Watching motivation, Baricau, Audience’s perception.