ABSTRACT

Kurniawan Nadi Pradito (2024). The Influence of Entrepreneurial Competence, Digital Marketing, and Business Capital on the Performance of UMKM Study of Sasirangan Fabric Craftsmen in Kampung Sasirangan, Banjarmasin

Advisor : Ahmad Rifani

This research aims to examine the influence of entrepreneurial competence digital marketing and business capital on the performance of UMKM study of Sasirangan Fabric Craftsmen in Kampung Sasirangan Banjarmasin.

The type of this research is quantitative witht causal approach to determine the relationship between variable or the effect of independent variable on dependent variable The population in this study were all sasirangan cloth craftsmen in Kampung Sasirangan, Banjarmasin who were registered with Dinas Perindustrian dan Perdagangan Kota Banjarmasin Utara totaling 41 UMKM. The sampling technique used in this research is non probability sampling technique with a saturated sample. The respondent of this research amount 41 cloth craftsmen in Kampung Sasirangan Banjarmasin.  The data collection technique used in this research is a questionnaire. The data analysis technique used in this research is multiple linear regression with the application of the SPSS Statistic 26.

The results of the test in this study prove that there  a positive and significant influence between the entrepreneurial competence on performance of UMKM, a positive and significant influence between digital marketing on performance of UMKM and a positive and significant influence between business capital on the performance of UMKM of Kampung Sasirangan Banjarmasin

Keywords : Entrepreneurial Competence, Digital Marketing, Business Capital, Perfomance of UMKM