ABSTRAK

            Mulyadi, 1910412110018, 2023, Pengaruh amenities, accessibility dan ancillary terhadap keputusan berkunjung wisatawan pantai batakan baru kecamatan Panyipatan Kabupaten Tanah Laut. Dibawah bimbingan Maryono.

            Penelitian ini bertujuan untuk menguji pengaruh amenities, accessibility dan ancillary terhadap keputusan berkunjung wisatawan pantai batakan baru. Pendekatan penelitian yang digunakan adalah dengan menggunakan metode kuantitatif. Teknik sampling yang digunakan adalah non probability – accidental sampling dengan perolehan sampel diambil sebanyak 100 responden. Pengumpulan data dilakukan dengan menggunakan kuesioner dan analisis data menggunakan regresi linier berganda.

            Hasil penelitian menunjukkan bahwa amenities (X1) berpengaruh positif dan signifikan terhadap keputusan berkunjung (Y), accessibility (X2) berpengaruh secara negatif dan signifikan terhadap keputusan berkunjung (Y), dan ancillary (X3) berpengaruh positif dan signifikan terhadap keputusan berkunjung (Y) Secara simultan amenities, accessibility dan ancillary terhadap keputusan berkunjung.

Kata Kunci: amenities, accessibility, ancillary, keputusan berkunjung

ABSTRACT

            Mulyadi, 1910412110018, 2023, The influence of amenities, accessibility and ancillary on the decision to visit tourists at Batakan Baru beach, Panyipatan sub-district, Tanah Laut Regency. Under the guidance of Maryono.

            This research aims to examine the influence of amenities, accessibility and ancillaries on the decision to visit tourists at Baru Batakan beach. The research approach used is to use quantitative methods. The sampling technique used was non-probability – accidental sampling with samples taken of 100 respondents. Data collection was carried out using a questionnaire and data analysis using multiple linear regression.

            The research results show that amenities (X1) have a positive and significant effect on the decision to visit (Y), accessibility (X2) has a negative and significant effect on the decision to visit (Y), and ancillary (X3) has a positive and significant effect on the decision to visit (Y). Simultaneously amenities, accessibility and ancillary to the decision to visit.

Keywords: amenities, accessibility, ancillary, decision to visit