ABSTRAK

Rahmah Nur Fitriani, 2010413120006 “Adopsi Aplikasi SiOPEN.HSS Dalam Upaya Peningkatan Penjualan Gula Habang di Desa Jambu Hulu Kabupaten Hulu Sungai Selatan”. Dimbimbing oleh Budi Kristanto.

Tujuan penelitian ini mengkaji adopsi SiOPEN.HSS dalam upaya peningkatan penjualan gula habang di Desa Jambu Hulu Kabupaten Hulu Sungai Selatan. Penelitian menggunakan metode kuantitatif. Jumlah sampel penelitian 30 orang diambil dari seluruh pelaku usaha gula habang di Desa Jambu Hulu, menggunakan teknik sampling purposive (judgmental). Pengumpulan data, menggunakan data primer, kuisioner/angket, dan wawancara tak terstruktur dengan skala guttman. Analisis data dilakukan menggunakan analisis deskriptif variabel, perdimensi, dan total responden. Uji hipotesis dilakukan menggunakan teknik univariat dan perangkat excel.

Hasil analisis deskriptif menunjukkan bahwa karakteristik inovasi memiliki kriteria respons ‘tidak’ sebanyak 6,8%, komunikasi antar pelaku sebanyak 6.7%, dan pemimpin opini memiliki kriteria dengan hasil 8,0%. Ketiga variabel tersebut terhadap adopsi SiOpen.HSS dalam peningkatan penjualan gula habang dikategorikan tidak efektif. Sedangkan komunikasi antar pelaku memiliki kriteria respons ‘ya’ dengan hasil 8,8%. Kriteria variabel tersebut terhadap adopsi SiOPEN.HSS dalam penjualan gula habang dikategorikan efektif.

Sehingga untuk meningkatkan proses penelitian mengenai adopsi dianjurkan untuk menambahkan variabel proses dan situasional untuk mengetahui keadaan, mengetahui keadaan dan kondisi tertentu yang mempengaruhi fenomena yang sedang diteliti.

Kata Kunci : Adopsi, Inovasi, Adopsi Inovasi

ABSTRACT

Rahmah Nur Fitriani, 2010413120006 “Adoption of SiOPEN.HSS Application an Effort to Increase Sales of Gula Habang in Jambu Hulu Village, Hulu Sungai Selatan Regency”. Supervised by Budi Kristanto.

The aim of this research is to examine the adoption of SiOPEN.HSS in an effort to increase sales of gula habang in Jambu Hulu Village, Hulu Sungai Selatan Regency. The research uses quantitative methods. The total research sample of 30 people was taken from all gula habang business actors in Jambu Hulu Village, using a purposive sampling (judgemental) techneque. Data collection, using primary data, questionnaires, and unstructured interviews with the Guttman Scale. Data analysis was carried out using descriptive analysis of variables, dimensions and total respondents. Hypotesis testing was carried out using univariate techniques and excel tools.

The results of the descriptive analysis show that innovation characteristics have a ‘no’ response criterion of 6.8%, communication between actors results of 6.7%, and opinion leaders result of 8.0%. This three variables regarding the adoption of Si Open in increasing gula habang sales are catagorized as ineffective. Meanwhile, communication between actors has a response criterion of ‘yes’ with a result of 8.8%. These variable criteria for the adoption of SiOPEN.HSS in the sale of gula habang are categorized as effective.

So, to improve the research process regarding adoption, it is recommended to add process and situational variables to find out the situation, find out certain circumstances and conditions that influence the phenomenon being studied.

Keywords :  Adoption, Innovation, Adoption of Innovation