ABSTRACT

Sugeng Adi Santoso (2019). The Influence of Customer Perceptions about Promotion, Profit Sharing Level, and Service Quality to Interest in Choosing Mudharabah Savings (Case Study on Bank Syariah Mandiri Region Banjarmasin) Advisor: Dra. Nor Hikmah, SE, MSA, Ak, CA

This research was conducted to examines and analyze (1) The influence of customer perceptions about promotion to interest in choosing mudharabah savings, (2) The influence of customer perceptions about profit sharing level to interest in choosing mudharabah savings, (3) The influence of customer perceptions about service quality to interest in choosing mudharabah savings.

The respondent in this research is customer of bank syariah mandiri region Banjarmasin that have mudharabah savings. Determination of the sample has been using non probability sampling method with snowball sampling techniques. The data that used by this research is primary data, it was obtained from the dissemination of questionnaire research. The questionnaires can be processed in analysis are 50 questionnaires from 10 questionnaires were distributed directly and plus questionnaire were distributed by online. This research used multiple regression analysis and the calculations used SPSS version 25.

Based on the result of this research can be concluded that the perception of customer about promotion and profit sharing level have no significant effect on interest in choosing mudharabah savings, while the customer perceptions of service quality have a significant effect on interest in choosing mudharabah savings.

Keywords:    perception, promotion, profit sharing level, service quality, interest, mudharabah savings

ABSTRAKSI

Sugeng Adi Santoso (2019). Pengaruh Persepsi Nasabah Tentang Promosi, Tingkat Bagi Hasil, dan Kualitas Pelayanan Terhadap Minat Memilih Tabungan Mudharabah (Studi Kasus Pada Nasabah Bank Syariah Mandiri Wilayah Banjarmasin). Pembimbing: Dra. Nor Hikmah, SE, MSA, Ak, CA

Penelitian ini dilakukan untuk menguji dan menganalisis (1) pengaruh persepsi nasabah tentang promosi terhadap minat memilih tabungan mudharabah, (2) pengaruh persepsi nasabah tentang tingkat bagi hasil terhadap minat memilih tabungan mudharabah, (3) pengaruh persepsi nasabah tentang kualitas pelayanan terhadap minat memilih tabungan mudharabah.

Responden dalam penelitian ini adalah nasabah bank syariah mandiri wilayah Banjarmasin yang memiliki tabungan mudharabah. Penentuan sampel menggunakan metode non probability sampling dengan teknik snowball sampling. Data yang digunakan berupa data primer yang diperoleh melalui penyebaran kuesioner penelitian. Kuesioner yang dapat diolah berjumlah 50 kuesioner dari 10 kuesioner yang disebar secara langsung ditambah kuesioner yang disebar secara online. Penelitian ini menggunakan analisis regresi berganda dan perhitungannya menggunakan SPSS versi 25.

Berdasarkan hasil penelitian dapat disimpulkan bahwa persepsi nasabah tentang promosi dan tingkat bagi hasil memiliki pengaruh yang tidak signifikan terhadap minat memilih tabungan mudharabah, sedangkan persepsi nasabah tentang kualitas pelayanan berpengaruh signifikan terhadap minat memilih tabungan mudharabah.

Kata Kunci:  persepsi, promosi, tingkat bagi hasil, kualitas pelayanan, minat, tabungan mudharabah