ABSTRACT

M Farid Wijaya (2020). The influence of Customer Experience, Customer Percieved Value and Customer Satisfaction on Repurchase Intention (Study on FEB students of Lambung Mangkurat University Banjarmasin User of Telkomsel Providers)

The development of technology is currently very rapid and sophisticated, users of modern technology tools are also increasingly needed by the community. In this study aims to determine the variable customer experience, customer perceived value and customer satisfaction with repurchase intention.

This study uses a quantitative approach with samples taken from the population in the field using a questionnaire with a sample of 100 people as a tool used multiple linear regression.

The results of the analysis concluded that customer experience, customer perceived value and customer satisfaction affect the interest in repurchase. It can be concluded that customer experience, customer perceived value and customer satisfaction provided by the company to its customers can increase repurchase interest

Keywords: Customer Experience, Customer Percieved Value, Customer Satisfaction, Repurchase Intention

ABSTRAKSI

M Farid Wijaya (2020). Pengaruh Customer Experience, Customer Percieved Value dan Kepuasan Pelanggan terhadap Minat Beli Ulang ( Studi pada mahasiswa FEB Universitas Lambung Mangkurat Banjarmasin Pengguna Provider Telkomsel)

Perkembangan teknologi saat ini sangat pesat dan canggih,pengguna alat teknologi modern juga semakin dibutuhkan masyarakat. Dalam penelitian ini bertujuan untuk mengetahui variabel customer experience, customer percieved value dan kepuasan pelanggan terhadap minat beli ulang.

Penelitian ini menggunakan metode pendekatan kuantitatif yang sampelnya diambil dari populasidi lapangan menggunakan koesioner dengan jumlah sampel 100 orang sebagai alat yang digunakan regresi linear berganda.

Hasil analisis yang diperoleh kesimpulan bahwa customer experience, customer percieved value dan kepuasan pelanggan berpengaruh terhadap minat beli ulang. Dapat di simpulkan bahwa customer experience, customer percieved value dan kepuasan pelanggan yang di berikan perusahaan kepada pelanggannya maka dapat meningkatkan minat beli ulang 

Kata Kunci : Customer Experience, Customer Percieved Value, Kepuasan pelanggan, Minat Beli Ulang