ABSTRAK

Rumah Kemasan di Kota banjarbaru hadir untuk mengedukasi masyarakat perihal desain kemasan yang bernilai jual tinggi. Rumah Kemasan Banjarbaru belum memiliki bangunan sendiri. Namun, sejak digagas hingga sekarang permintaan produksi kemasan dari pelaku UMKM dan persaingan pasar yang semakin ketat mendorong perlunya peningkatan kapasitas produksi di Rumah Kemasan Kota Banjarbaru. Keterbatasan fasilitas hanya memungkinkan produksi 100 unit kemasan per minggu per UMKM, hal ini tidak mencukupi kebutuhan yang terus bertambah. Oleh karena itu, diperlukan Rancangan Rumah Kemasan Banjarbaru yang mampu memenuhi kebutuhan produksi yang terus bertambah. Tujuan perancangan Rumah Kemasan Banjarbaru adalah mewujudkan rancangan rumah kemasan yang mampu memenuhi kebutuhan produksi dalam skala besar, sekaligus mampu menjadi wadah edukasi bagi masyarakat, khususnya pelaku UMKM.  Untuk itu digagas konsep “sinergi” agar fungsi sebagai tempat produksi kemasan dan wadah edukasi dapat berjalan bersamaan. Untuk mewujudkan konsep sinergi ke dalam arsitekturnya, digunakan metode programming yang mana wujud, ruang, dan sirkulasi terprogram dengan cermat sesuai analisis, data, fakta agar tercipta bangunan yang tidak hanya optimal untuk operasional bisnis, tetapi juga inspiratif dan informatif bagi publik.

Kata Kunci: Rumah Kemasan, UMKM, produksi, edukasi, programming

ABSTRACT

The Packaging House in the city of Banjarbaru is here to educate the public about packaging design with high sales value. The Banjarbaru Packaging House does not yet have its own building. However, since it was initiated until now, the demand for packaging production from MSMEs and increasingly tight market competition has encouraged the need to increase production capacity at the Banjarbaru City Packaging House. Limited facilities only allow the production of 100 units of packaging per week per MSME, this is not sufficient for the increasing needs. Therefore, a Banjarbaru Packaging House Design is needed that is able to meet the increasing production needs. The purpose of designing the Banjarbaru Packaging House is to realize a packaging house design that is able to meet large-scale production needs, while also being able to become a place of education for the community, especially MSMEs. For this reason, the concept of "synergy" was initiated so that the function as a place for packaging production and a place of education can run simultaneously. To realize the concept of synergy in its architecture, a programming method is used in which the form, space, and circulation are carefully programmed according to analysis, data, and facts in order to create a building that is not only optimal for business operations, but also inspiring and informative for the public.

Keywords: Packaging House, UMKM, production, education, programming