ABSTRAK

Mutia (2110414320006), “PROJECT PUBLIC RELATIONS LUMINARIA NUSANTARA : MERAYAKAN KEBUDAYAAN MELALUI TARI PROGRAM KEGIATAN : TALKSHOW KEBUDAYAAN”. Dibimbing oleh Ibu Astinana Yuliarti.

Tujuan (goals) Talkshow Kebudayaan adalah Meningkatkan Edukasi Pengetahuan Kebudayaan. Potensi berkembangnya budaya asing dapat membawa pengaruh negatif bagi eksistensi tari tradisional Indonesia. Oleh karena itu, untuk menjaga warisan budaya khususnya tari-tarian Nusantara, diselenggarakan-lah se-rangkaian event kebudayaan dengan tema “Luminaria Nusantara: Merayakan Kebudayaan Melalui Tari”.

Alur program kegiatan Talkshow Kebudayaan dimulai dari pra-event yaitu menetapkan taktik media, taktik pesan, tema serta timeline kegiatan. Tahap event yaitu memulai pelaksanaan Talkshow untuk keseluruhan program kegiatan Luminaria Nusantara dengan platform sosial media Instagram @luminarianusantara sesuai dengan teknis yang sudah ditetapkan. Tahap pasca-event yaitu mengevaluasi keberhasilan Talkshow menggunakan SPSS dari pre test dan post test.

Berdasarkan hasil pre-test dan post-test, kegiatan ini terbukti efektif dalam meningkatkan pemahaman dan apresiasi peserta terhadap kebudayaan tari tradisional Indonesia. Terjadi peningkatan signifikan pada aspek pemahaman topik dan makna tari, yang menunjukkan bahwa penyampaian materi dan interaksi selama talkshow berjalan baik. Secara keseluruhan, kegiatan ini menjadi langkah positif dalam menumbuhkan kesadaran generasi muda akan pentingnya menjaga dan melestarikan warisan budaya bangsa.

Kata Kunci: Talkshow, Luminaria, Kebudayaan, Tari, Edukasi

ABSTRACK

Mutia (2110414320006), “PUBLIC RELATIONS PROJECT LUMINARIA NUSANTARA: CELEBRATING CULTURE THROUGH DANCE. ACTIVITY PROGRAM: CULTURAL TALKSHOW”. Supervised by Mrs. Astinana Yuliarti.

The goal of the Cultural Talkshow is to enhance cultural knowledge and education. The potential expansion of foreign cultures can have a negative influence on the existence of traditional Indonesian dance. Therefore, to preserve cultural heritage, specifically the dances of the Nusantara (Indonesian archipelago), a series of cultural events were organized under the theme "Luminaria Nusantara: Celebrating Culture Through Dance."

The flow of the Cultural Talkshow activity program began with the pre-event phase, which involved establishing media tactics, message tactics, the theme, and the activity timeline. The event phase consisted of executing the Talkshow for the entire Luminaria Nusantara program via the Instagram platform @luminarianusantara, in accordance with established technical procedures. The post-event phase involved evaluating the success of the Talkshow using SPSS analysis of pre-test and post-test data.

Based on the pre-test and post-test results, this activity proved effective in increasing participants' understanding and appreciation of Indonesian traditional dance culture. There was a significant increase in the aspects of topic comprehension and the meaning of dance, indicating that the delivery of material and interaction during the talkshow proceeded well. Overall, this activity serves as a positive step in fostering awareness among the younger generation regarding the importance of maintaining and preserving the nation's cultural heritage.

Keywords: Talkshow, Luminaria, Culture, Dance, Education